Webinar: A New Era of Evangelism, A Review of 2020

Larry Witzel Evangelism Practices, Fall Evangelism, Marketing Practices, News

In this webinar, SermonView’s Vince Williams and Larry Witzel reviews data from 300 online event marketing campaigns handled during the Covid-19 pandemic, and share some key learnings that churches can …

Webinar: Attendance Tracking for Online Evangelistic Meetings

Larry Witzel Evangelism Practices, Fall Evangelism, Marketing Practices, News

In this webinar, SermonView’s Vince Williams and Larry Witzel share a suite of evangelism technology available for churches to pre-register guests, track attendance with automated check-in, and interact with guests …

Webinar: Online Evangelism in an Age of Social Distancing

Larry Witzel Evangelism Practices, Fall Evangelism, Marketing Practices, News

Interest in Bible prophecy may be the highest in a generation. Google searches for “Second Coming” have recently spiked to the highest in over a decade. How do we respond …

Why to Use Zoom for Online Evangelism (and not Facebook Live)

Vince Williams Basic Marketing Principles, Evangelism Practices, Marketing Practices

We’re in a series about the Seven Building Blocks of Evangelism, and this week’s building block is Delivery. By this, I mean the channel used to deliver the content to …

Reducing Friction to Help Drive Decisions

Larry Witzel Basic Marketing Principles, Evangelism Practices, Marketing Practices

We’ve all experienced marketing friction. At some point it has impacted each of us from following through, or making a decision. Friction is any barrier to someone taking the action …

Innovating Evangelistic Content

Larry Witzel Basic Marketing Principles, Evangelism Practices, Marketing Practices

When it comes to the Seven Building Blocks of Evangelism, the one that historically has had the most ongoing innovation is Content. Evangelists and pastors routinely create new sermon series …

Creating a Compelling Offer

Larry Witzel Basic Marketing Principles, Evangelism Practices, Marketing Practices

In the last article in this series on marketing principles, I discussed the Sales Funnel, which is a tool for breaking down a big, high-friction decision into smaller, low-friction steps. …